The duties of a communications director
The main mission of Communication Directors is to determine and promote the image that the company should put forward. They must define a global strategy which directly depends on the importance of the company. This strategy can be regional , national or international .
A transition mission relating to corporate communication includes several roles:
- Advise the Executives in relation to the identity and positioning of the brand within the company and externally
- Define the values to promote
- Carry out market studies in order to promote the brand
- Collect information relating to the development of the company and identify the needs of the company’s departments (Production, Logistics, IT, Human Resources, etc.)
- Define the communication media and the partners to be associated with
- Put in place innovative communication tools to ensure the presence of the brand on the net
- Develop close relationships with decision-makers in public life and actors in the written press, television or radio
A communication specialist is a real manager
Is your Communications Director absent for health reasons or has he decided to pursue his career with another company? A Transition Communication Director is able to replace him at short notice . An expert in business communication, he is also a leader who makes the best use of the skills of his teams. This ability is also used to organize the work of service providers.
He masters the main office software, graphics, photo editing ( Photoshop , InDesign …) or content publication on the web.
It monitors the brand and the sector of activity.
He is fluent in oral and written writing.
Global and specific missions
Apart from the accelerated replacement of a frame or Relay Management mission pending the recruitment and arrival of the new Director, the transition mission may be due to a more important event such as a development of the brand (takeover, company Fusion, establishment abroad, etc.) or transformation (site closure, corporate restructuring, digital transformation, etc.). In some SMEs, temporarily calling on a Communication Manager makes it possible to allocate real competence to a particular file, but without committing to a permanent contract.
Reactive Executive is your Transition Management firm in Paris . Tell us your needs and we will establish a project to improve your company’s Communication through the introduction of a Transition Communication Manager.
