Tourism Transition CEO
The tourism sector: a return to normal after the Covid-19 pandemic
The tourism industry includes the hotel and catering sector as well as travel agencies, amusement parks, zoos, natural heritage or sites classified as Historic Monuments, etc. A whole program !
France has an exceptional heritage which makes it one of the top tourist destinations in the world. Nevertheless, the French tourism sector experienced a long period of crisis with the Covid-19 pandemic before starting to gradually rebound.
Indeed, the tourism sector has suffered greatly due to the various confinements, health restrictions and border closures.
Many establishments had to close temporarily or permanently. But the many restrictions related to travel and travel have had the effect of increasing the desire to travel among the French.
In France, 70% of the population traveled during the summer of 2022! It is therefore necessary to re-examine the future prospects of the tourism sector.
Are you faced with a managerial emergency?
In certain situations, such as the management of a major project, it is strategic to call on an interim CEO.
Several examples that may make it necessary to call on the skills of an interim CEO:
➢ A restructuring.
➢ Improve the economic performance of the company.
➢ Crisis management.
➢ A managerial deficiency.
➢ The development of a new activity.
➢ The merger or acquisition of a business.
Why hire a tourism transition manager?
With expertise and perfect knowledge of all of the company’s processes, the tourism transition director is able to interact with the company’s various departments: human resources, the administrative and financial department, the sales department, etc.
The CEO of transition tourisme intervenes in tourist structures confronted in particular with the stigmata of the pandemic: loss of turnover, difficulty in instilling a corporate culture, turnover, difficulty in recruiting, business model that has become ineffective, poorly negotiated digital shift, etc. Even if he only intervenes in the short term, he has a long-term vision of the issues in order to prepare well for the future.
The interim manager is therefore the keystone of a successful transformation with a view to accelerating the company’s performance.
What are the missions of a tourism transition CEO?
Although the profession of tourism transition CEO experiences greater activity in the summer period , it is still in constant demand throughout the year. A wide range of missions is therefore to be taken into consideration to better understand the field of activity of the CEO of tourism transition.
His missions can lead him to work just as well on coastal areas, in seaside resorts, in the mountains or in the countryside, France having an extremely developed tourist offer throughout the territory.
In the same way, the tourism transition director may have to interact with many interlocutors, whether local authorities or private sector players. In general, he must have a good knowledge of the territory, the network of institutions and the regulations in terms of tourism. The CEO of Transition Tourisme is therefore a flexible person who is open to the world.
The Transition Tourisme CEO draws up the provisional plan in collaboration with the financial teams. He determines results objectives with the marketing and sales teams.
Faced with new ecological and environmental challenges, the tourism transition director knows how to innovate to sustain the company. He initiated new projects aimed at revitalizing the company. The interim CEO oversees the adaptation of the commercial offer to the new expectations of tourists and their different behaviors in terms of purchase.
It should be noted that the 2024 Olympic Games are already having a significant impact on the tourism industry by involving a rethinking of all of French tourism in order to be able to welcome and attract the greatest number of visitors.
What are the challenges for a tourism transition CEO
If the craze for tourism is experiencing a new vigor, this sector also involves constraints to be taken into account and respected. Indeed, environmental and ecological issues arise:
➢ Overconsumption of natural resources (food, water, etc.). ➢ An accumulation of waste
➢ Soil and water pollution destroying biodiversity.
➢ The destruction of ecosystems, in particular through deforestation.
➢ Air pollution (mass effect and traffic jams) leads to degradation and accentuates global warming.
The CEO must take steps to move forward from a sustainable development perspective. It must therefore respond to a double problem: to make the company perform while taking up the challenge of sustainable development for more responsible tourism.
What is the profile of a tourism transition CEO?
The CEO of transition tourisme being responsible for a large number of projects, many skills are necessary.
He must have knowledge of tourism management, logistics and project management. He must also have a strong interest in the issue of sustainable development. Expected as a leader, it is necessary for him to have management skills in order to lead the teams towards change. To carry out its missions, it must have a good knowledge of the territory in which it operates.
Having international opportunities, a bilingual level of English is imperative and the mastery of several languages is appreciated.