Persuasive management techniques: the keys to convincing and motivating teams
Publié le 26 Jul 2023

Persuasive management techniques: the keys to convincing and motivating teams

Persuasive management is a style of management that differs from other approaches, such as directive management , participatory management or delegative management. Unlike these management styles , the persuasive manager focuses on effective communication and persuasion to motivate his employees and bring them together around a common goal. However, persuading individuals can be difficult, especially when dealing with difficult or divergent personalities. In this article, we provide you with all the keys to successfully convince and motivate teams .

What is persuasive management?

Persuasive management is defined by the significant involvement of the manager on the relational and organizational level. The goal of persuasive management is to maintain a high level of team commitment while encouraging cooperation and collaboration to achieve desired results. Persuasive managers seek to convince their employees of the importance of the company’s projects and decisions by using effective persuasion techniques.

Key characteristics of persuasive management include:

  • Open communication,
  • The persuasion,
  • The commitment,
  • Flexibility,
  • The collaboration,

Persuasive, authoritative and participatory management are different management approaches with distinct characteristics, in terms of decision-making, communication and team motivation.

Authoritarian management is a management style where the manager makes unilateral decisions, without consulting subordinates. This management can be effective in emergency situations but can also lead to low motivation and a lack of commitment on the part of the team.

Persuasive management, on the other hand, promotes the participation and collaboration of team members in the decision-making process. The manager thus encourages the expression of ideas and constructive feedback, and works with his team to find effective solutions. This style of management stimulates creativity and motivation, although it can slow down the decision-making process.

The benefits of persuasive management

The benefits of persuasive management | Reactive Executive

Persuasive management offers many advantages both for the company and for the employees.

For the company, persuasive management is an advantage because it maximizes the potential of each employee. This management style can increase productivity by encouraging employees to become actively involved in the decision-making process.

Employees feel heard and feel like they are directly contributing to company goals, which can increase their engagement and motivation .

Effective communication between the manager and the team improves the quality of work . Finally, by promoting a positive work environment, persuasive management can also help reduce turnover .

On the employee side, persuasive management is a management style that promotes the involvement of employees in the decision-making process, which can generate a strong sense of belonging and job satisfaction.

By encouraging the active participation of employees, persuasive management can also stimulate the development of their skills, encouraging them to come up with innovative ideas and solutions to achieve objectives.

Persuasive management is also beneficial for strengthening the feeling of cohesion and teamwork within a company . The persuasive manager helps employees with a lack of self-confidence and offers them support, especially when they are not ready to take on important responsibilities.

In addition, recognition and encouragement are key elements of persuasive management, since they value employees’ contributions and reinforce their commitment to the company.

Persuasive management techniques

Persuasive management techniques | Reactive Executive

Persuasive management techniques are key skills that managers must master to succeed in convincing and motivating their team. These techniques are essential for creating a favorable and productive work environment. In this context, it is therefore important to understand the different techniques of persuasive management and how to apply them effectively.

  • Active listening : an essential element for understanding the needs, expectations and motivations of each employee. The manager must be able to listen with attention and empathy, and to take feedback into account to adapt his management strategy.
  • Controlled communication : knowing how to express oneself with confidence and conviction makes it possible to transmit clear messages and inspire confidence in employees. The manager knows how to express his point of view while respecting that of others.
  • Influence : this technique consists of using the principles of persuasion to convince employees and achieve the company’s objectives. This includes appealing to emotions, highlighting the advantages and benefits, or even using logical and reliable arguments.
  • Delegation : a key technique of persuasive management, delegation consists of giving responsibilities and encouraging the autonomy of employees, while remaining available to accompany and support team members.

3 mistakes to avoid by adopting a persuasive management

Although persuasive management is a beneficial practice for companies and their employees, it is also important to avoid certain mistakes that could hinder the success of this approach. Here are some mistakes to avoid:

  1. Abuse of power : using influence and hierarchical status to manipulate or control employees is contrary to the principles of persuasive management. This is characterized by persuasion and effective communication rather than power and control.
  2. Failure to take diversity into account : employees have different profiles and different needs, it is therefore necessary to adapt your communication and your persuasion approach according to each individual. Ignoring diversity can lead to a loss of employee motivation and confidence.
  3. The lack of coherence : managers must be in agreement with the values ​​and the actions must inspire confidence and motivation in their collaborators. If the actions do not match the values, it can create confusion.

How to set up a persuasive management in your company?

Persuasive management is increasingly adopted by companies to promote the commitment and motivation of their employees. But how to implement such a management approach? This may sound complex, but in reality, there are methods to achieve this.

4 Key Steps to Build Persuasive Management

Establishing persuasive management within a company can be a challenge requiring time and effort, but with the right practices, the benefits of this management approach can be considerable. Here are the 4 key steps to implement persuasive management within your company:

  1. Establish a culture of listening and openness : to establish a persuasive management, it is essential to create an environment where employees can express themselves freely and where their opinions are listened to. Although the organization remains hierarchical and the decision is the responsibility of the manager, persuasive management remains mainly oriented towards relationships, active listening and open-mindedness.
  1. Encourage employee participation : involving employees in the decision-making process is one of the keys to persuasive management. Employees should feel valued and have the opportunity to actively participate in assigned projects. This can be done through working groups or committees or even during brainstorming meetings .
  1. Define clear objectives : a persuasive management must provide concrete objectives adapted to the capacities of the employees. This step requires clear and transparent communication so that everyone knows exactly what is expected of them.
  1. Evaluation and adjustment : the persuasive manager must regularly evaluate the effectiveness of his approach and make the necessary adjustments. This may include adapting goals, improving communication, or training new employees.

Obstacles and solutions to be put in place

When it is not adapted, persuasive management can encounter obstacles that can hinder its effectiveness. In this case, it can be counterproductive. Here are some examples of common barriers and solutions to address them:

  • Resistance to change : Employees may be reluctant to adopt a new style of management, especially if it involves new processes or new work habits. To overcome this challenge, it is important for the manager to involve his team from the beginning and encourage them to share their concerns.
  • Lack of trust : If employees do not trust the manager, then it will be difficult for them to be persuaded. To establish or maintain trust, the manager must be honest, transparent and reliable. He must also show that he is open to communication and feedback .
  • Lack of time : persuasive management can take longer than other management styles because it involves listening to employees, making collective decisions and negotiating. To manage time effectively, the manager must set clear priorities and allocate enough time for communication and the participation of his team.
  • Conflict of Interest : Personal interests can often conflict with corporate goals. For this, the manager must clarify expectations from the start.


In summary, persuasive management is an effective managerial technique for motivating and mobilizing teams towards the success of the company. By using techniques such as active listening, responsive communication, influence and delegation, a manager can inspire trust, respect and commitment from his collaborators. However, to establish an effective persuasive management, it is essential to respect certain basic rules such as taking into account the diversity of employees, the definition of clear objectives and consistency between values ​​and actions.

Adopting a persuasive management can not only improve the performance of the company, but also promote the development of skills and employee satisfaction. It is therefore important for managers to consider the use of these techniques in their management practice to lead their company to success.

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