The crisis has passed … a semblance of calm returns, and the teams seem to work as before.

But following a crisis, many leaders remain worried.

  • Will the activities really restart as before?
  • Is the image of the company impacted?
  • If yes, to what extent?
  • Is there a standard deficit to be expected after a crisis?

    The Phases of Crisis Management

    It is important to explain the different phases of a crisis for a company to be able to manage the short and medium term once the crisis has passed. Also, this analysis generally makes it possible to set up new processes for the management of future crises.

    One of the first phases is the recognition of the existence of a crisis. All crises are not open scandals that make it to the news reports.

    The health of the company must therefore be regularly and honestly examined.

    “It’s better to be healthy than to cure …”

    This saying is true, especially in the case of corporate crisis management.

    It’s now time to take action. Just like a medical crisis, we must prevent the spread of symptoms: employees anxiety, strikes, impact on productivity … etc. There, the interim manager will reveal all his talents, as already mentioned in our previous article.

    Then comes the reconstruction phase. The shorter it is, the smaller the impact of the crisis is. A long rebuilding will hurt the profits of the company, because as usual, time is expensive.

    The After Crisis

    Once the crisis is over and productivity has returned, it is a new era of business that has just come to life. Employees and management must absolutely start from scratch, at least for the business sector affected by the crisis.

    Interim managers called in case of crisis management implement new business, marketing and financial action plans (according to the needs) to sustain the post-crisis period.

    Transformation of a Crisis Situation

    Once the goal is achieved, we must use a crisis as a lever to go further, to aim higher. Where your competition would like your failure, use a crisis to re-diversify your field of activity and if possible, your image.

    Companies calling on Reactive Executive to provide experienced interim managers in crisis resolution and management are not abandoned once the mission is over. The accompaniment is done on the long term, always with an irreproachable listening ear.

    Do not hesitate, contact us!